TIMO EUGSTER | COMMUNICATIONS IN ZURICHFind your voice. Communicate with it.
I help you work out what your organisation authentically sounds like – based on what it stands for – then make that voice consistent everywhere you communicate: your website, your social channels, every public word.
I bring senior communications judgement, developed at FIFA and Julius Baer, without the overhead of a full-time hire.
You know you’re the right choice.
You need to let your prospects know it too.
THE PROBLEMIt’s almost never a writing problem. Rather, you’ve never quite pinned down – in plain words – what makes you the obvious choice. So the clients you’d most like to win don’t get to see it and they go elsewhere.
Maybe you’ve had a go yourself, tried ChatGPT, or handed it to a generalist agency: what came back read fine and said nothing – a very polished version of nothing.
The words are not the problem. It’s that the thing that actually makes you different has never been made clear.
THE METHODHow I work
I don’t start by rewriting anything. I start by working out, with you, the real reason your communications aren’t delivering, and then we fix that. Most people skip this first step. But, really, it’s the cornerstone of everything that follows.
In practice, working together looks like this:
We talk. A first call with the people who know the organisation best – usually a partner or two and whoever looks after communications.
I assess and recommend. I look at what you already have and come back with a clear read on where your communications stand, plus recommendations on how to develop your voice, style and content from here.
I do the work – if you want me to. From there I can carry out that development: either refining and rebuilding what you’ve already got, or building your voice and content up from scratch.
Three ways we can work together
The Solution
01
The Untangle
For when you want the real problem identified before you fix anything.
02
The Mend
For when your materials just aren't working.
03
The Weave
For when you need the whole system, built to scale.
Why meWhy Timo Eugster?
I’ve been trusted with the corporate voice of major institutions in Switzerland; now I bring that same judgement to organisations that don’t have it in-house.
Let’s talk
What now?Not sure what’s holding your communications back?
That’s the first thing I’ll help you work out. No big commitment, just a proper conversation.
FAQWhat else might you need to know?
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I work mostly with internationally-facing businesses in professional services in and around Zurich – law, wealth management, Treuhand, tech – though the same problem shows up in any organisation whose reputation rests on having an authentic voice.
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I work as your senior communications judgement on the website, content and messaging that need to resonate with international clients, without the cost or overhead of a full-time hire.
You bring me in for an Untangle, a Mend or a Weave, and I work with your team rather than instead of it.
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An agency gives you breadth and overhead.
AI gives you fluent words fast.
Neither gets close enough to what is specifically true and different about your organisation, and that judgement is still a human job. I bring that judgement, plus the speed AI makes possible, without the agency price tag.
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Yes, and I’d be sceptical of anyone in communications who claims they don’t.
AI is genuinely good at some things: getting to a first draft, working through variations, testing whether an argument holds up from a different angle. What it cannot do is decide whether a sentence is true about you, or whether it will land with the person you’re actually trying to reach.
So the question isn’t whether to use it. It’s what you build around it.
I use AI inside working processes I’ve built and tested, and every draft passes my own editorial judgement before it goes anywhere near you: Is this accurate? Does it sound like you rather than like everyone else? Would a real reader recognise their own situation in it?
Used that way, AI takes the drag out of the work and leaves more time for the part that decides whether it succeeds. Used without that discipline, it gives you a very polished version of nothing.
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I write in my native English, for organisations whose clients and hires are international. My background is in translation across six European languages (French, Finnish, German, Italian, Portuguese and Spanish), so I’m comfortable where nuance and a second language matter.
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Yes. I take care of the thinking, the message and the words; I’m happy to work with whoever builds and designs around them.
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I’m based in Zurich and I’d always rather meet in person, at least to begin with – you learn more about an organisation in an hour in the room than in a fortnight of emails.
After that most of the work runs perfectly well remotely, and I’m happy to work entirely that way if it suits you better.
Being outside Zurich, or outside Switzerland, isn’t an obstacle.
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I’ve spent my career inside organisations where confidentiality was a condition of employment rather than a policy on a wall, most recently in private banking.
I’m happy to sign an NDA before we discuss anything substantive, and nothing about your work appears publicly – on this site or anywhere else – without your written agreement.
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It depends on scope, and any number quoted before we’ve spoken would be a guess.
What I can tell you is how it works.
Most engagements start with an Untangle, which is fixed in scope and stands on its own – so you can see how I work and what you get before committing to anything larger.
A Mend or a Weave is then quoted against the outcome we’ve agreed, not an open meter, and you have the number before any work begins.
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I’ll reply within a working day or two and suggest a short call – half an hour, no preparation needed – to work out whether there’s a real problem here and whether I’m the right person for it. If there isn’t, I’ll say so.